The explicit or implicit rules specifying what behaviours are acceptable within a religious group; in this case shintô.

hô (reward, retribution)
on (grace, kindness, goodness, favor, mercy, blessing, benefit)
hôon (repaying a kindness, gratitude)

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❖ Reciprocity of interactions between humans and the sacred – "A gift (given) demands a gift (returned)"
❖ (See on)

kyô (fear, dread, awe)
ku (fear, overawed)
kan (emotion, feeling, sensation)
geki (violent, get excited, enraged, chafe, incite)

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❖ Being struck with awe, or deeply moved with awe
❖ An awareness of the sublime

kan (emotion, feeling, sensation)
sha (thank)

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❖ Gratitude for the megumi of the kami and the itoku of sorei

i (bequeath, leave behind)
toku (benevolence, virtue, goodness, commanding respect)

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❖ Benefit from ancestors' virtue
❖ Also called yotoku

yo (too much, surplus)
toku (benevolence, virtue, goodness, commanding respect)

ki (pray, wish)
nen (idea, thought, feeling, desire, attention)

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❖ Expressions of gratitude for mi-megumi or mitama-no-fuyu, blessings from the kami

megumi (favor, blessing, grace, kindness)

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❖ Grace bestowed on a person by kami
❖ Also called mi-megumi

mi (honorable)
megumi (favor, blessing, grace, kindness)

mi (honorable)
tama (spirit, soul)
no (possesive particle)
fu.yu (to touch, shake)

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❖ (blessings from kami)

ki (pray, wish)
gan (petition, request, vow, wish, hope)

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❖ A prayer or supplication
❖ To ask for humbly or earnestly
❖ It refers to personal prayers (not necessarily for personal benefit – they may be for the community, nation, etc.), rather than to ritual forms such as norito.
❖ Prayers or petitions for specific benefits are called gangake or kitô
❖ On ema the prayers or wish is written under the heading of o-negai.

gan (petition, request, vow, wish, hope)
ga.ke (hang, suspend, depend, arrive at)

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❖ Petition for a specific benefit

ki (pray, wish)
tô (pray)

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❖ Prayer for a specific benefit

o (honorable)
nega.i (petition, request, vow, wish, hope)

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❖ Heading on an ema
❖ Also called gan'i

gan (petition, request, vow, wish, hope)
i (idea, mind, heart, taste, thought, desire, care, liking)

shin (heart, mind, spirit)
gan (petition, request, vow, wish, hope)

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❖ Earnest prayer, heartfelt wish

shin (heart, mind, spirit)
gan (petition, request, vow, wish, hope)
jô (turn into, become, get, grow, reach)
ju (concerning, settle, take position)
jôju (fulfillment, realization, completion)

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❖ Earnest prayers being answered
❖ Realization of one's earnest wishes

(grace, kindness, goodness, favor, mercy, blessing, benefit)

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❖ Blessings received from kami, hotoke, or sorei
❖ (See hôon)